Unlock Value Through Strategic Pricing
invalue advisory ist the value creation partner for the world's leading private equity firms. We help unlock portfolio companies' hidden revenue potential through comprehensive pricing audits and strategic optimization programs.
About us
Julian Schütz
Partner
Julian is a pricing and sales expert with a track record of driving growth across more than 50 projects in the automotive, industrials, and tech sectors.
As a former Director at Simon-Kucher, he advised leading B2B companies on monetization, value communication, and commercial strategy.
Today, he works with private equity and venture capital firms to optimize pricing and go-to-market models by combining strategic depth with hands-on execution.
Mikhail Zarozhniy
Partner
Mikhail is a pricing and monetization expert with extensive experience across more than 50 projects in the financial services and tech sectors.
As a former Manager at Simon-Kucher, he helped clients sharpen their value propositions and scale their commercial models before leading TikTok’s monetization strategy.
Today, he supports private equity and venture capital firms in unlocking commercial potential through data-driven pricing and go-to-market strategies.
Our services
We offer specialized consulting solutions for Private Equity firms and portfolio companies, focused on unlocking value through strategic pricing optimization, sales improvements and strategic direction.
Pricing
Specialized pricing audits and optimization strategies to unlock hidden revenue potential.
- Monetization strategy
- Value-based pricing
- Price increase campaigns
- Aftersales pricing excellence
- PE pricing due diligences
- ...
Sales
Sales excellence programs designed to accelerate revenue growth and market penetration.
- Go-to-market strategy
- Prospect list creation
- Up-selling optimization
- Cross-selling optimization
- Account win plans
- ...
Strategy
Comprehensive strategic assessments and value creation roadmaps for portfolio companies.
- Competitive positioning
- Customer segmentations
- Market assessments
- ECP/ICP developments
- Strategic roadmaps
- ...
Project examples
invalue advisory helps private equity firms unlock commercial upside in their portfolio companies, fast and with focus. From pricing to sales and growth strategy, our work is built for execution and impact.
Portfolio Pricing Audit
Pricing
Assessed pricing maturity across 15 portfolio companies of a mid-market PE fund. Identified >€30M EBITDA upside and prioritized top 5 portcos for pricing transformation.
SaaS Pricing and Packaging
Pricing
Redesigned monetization strategy for a SaaS portco: new price model, tiered packaging, and optimized price points. Result: +18% ARPA in 6 months, stronger conversion and expansion.
B2B GTM Strategy
Sales
Sharpened GTM strategy for an industrials portco: refined ICP, segmented sales approach, and built account win plans. Delivered +25% win rates, +40% pipeline growth, faster rep ramp-up.
Strategic Roadmapping
Strategy
Built 3-year roadmap for a late-seed tech company, prioritized growth bets and aligned execution with capital planning. Used to raise Series B and accelerate path to €50M revenue.
10-20%
avg. margin increase
33%
faster time to delivery
50%
savings on consulting budget
Contact us for a free pricing consultation
Phone: +1 555 123 456 789
E-mail: email@example.com
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