Unlock Value Through Strategic Pricing
invalue advisory ist the value creation partner for the world's leading private equity firms. We help unlock portfolio companies' hidden revenue potential through comprehensive pricing audits and strategic optimization programs.
About us
Julian Schütz
Partner
Julian is a pricing and sales expert with deep B2B experience across 50+ growth projects in tech, industrials, and automotive.
He advised leading companies on monetization and commercial strategy during his time at Simon-Kucher.
Now, he works with PE and VC firms to drive value through pricing and sales excellence.
Mikhail Zarozhniy
Partner
Mikhail is a pricing and monetization specialist with 50+ projects across tech and financial services.
He built his expertise at Simon-Kucher and led monetization strategy at TikTok.
Today, he helps PE and VC-backed companies unlock growth through pragmatic pricing and go-to-market strategies.
Our services
We offer specialized consulting solutions for Private Equity firms and portfolio companies, focused on unlocking value through strategic pricing optimization, sales improvements and strategic direction.
Pricing
Specialized pricing audits and optimization strategies to unlock hidden revenue potential.
- Monetization strategy
- Value-based pricing
- Price increase campaigns
- Aftersales pricing excellence
- PE pricing due diligences
- ...
Sales
Sales excellence programs designed to accelerate revenue growth and market penetration.
- Go-to-market strategy
- Prospect list creation
- Up-selling optimization
- Cross-selling optimization
- Account win plans
- ...
Strategy
Comprehensive strategic assessments and value creation roadmaps for portfolio companies.
- Competitive positioning
- Customer segmentations
- Market assessments
- ECP/ICP developments
- Strategic roadmaps
- ...
Project examples
invalue advisory helps private equity firms unlock commercial upside in their portfolio companies, fast and with focus. From pricing to sales and growth strategy, our work is built for execution and impact.
SMB Pricing Transformation
Pricing
Redesigned SMB pricing for a cloud ERP SaaS provider: introduced modular GMV-based model and self-service tiers. +15% MRR uplift with near-zero churn through strategic migration.
Tiered Price and Packaging Uplift
Pricing
Repackaged asset management platform into good-better-best tiers based on client needs and willingness to pay. Achieved +20% recurring revenue growth with minimal churn.
B2B ComEx Program
Sales
Sharpened GTM execution for an industrials portco: built up sales cadence, optimized sales approach and developed account win plans. Increased win rate by +25% and created pipeline transparency.
Value Creation Plan
Strategy
Built 3-year value creation plan for tech company, prioritized growth bets and aligned execution with overall strategy. Used to implement initiatives to achieve 2x revenue growth.